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With an exclusive introduction by Sir Richard Branson How can you win when the only certainty is change? Highly accessible, lively, and inspiring, Velocity draws upon the authors' unique perspectives and experiences to present seven timeless new laws for businesses and individuals in a world that is dominated by rapid change and digital technology.

Written as a fascinating and enjoyable conversation between the authors Stefan Olander, vice president of digital sportat Nike and Ajaz Ahmed, founder and chairman atAKQA Velocity 's up-to-date examples illustrate key lessons, together with insights, ideas, and inspiration that individuals and businesses should adopt to thrive. Velocity shares the vision and values required to succeed with the untold backstories to influential and iconic innovation.

Velocity: The Seven New Laws for a World Gone Digital by Ajaz Ahmed

How institutional thinking limits innovation — The best brands are constantly trying to extend themselves further and not rest on past successful products. Thus fit organizations institutionalise innovation to better meet the changing needs and tastes. The trouble is often the quality of innovation is held back by the paradigms of the organization so tends to develop smaller incremental improvements. Using on-line data to improve services — Technology helps puts the customer at the centre. This then allows Amazon to better tailor offers to its customers.

Customer data is increasingly becoming an organizations core competence and thus should not be outsourced or marginalised. Many new company start-ups have analytics at the heart of their operation unlike more established companies — allowing them access to real time data rather than audited data that can be months out of date.

Beware the blinding by data — Data is like crude oil — it has to be refined to be useful. The digital space has produced mountains of data — but the information is only as good as the data we collect and the meaning we make of it. As far as the turkey is concerned, life is good…until a certain day… Thus it often needs a wider perspective to gain a truer understanding.

New technology — new opportunites — The current market situation is ideal for any entrepreneur with a disruptive idea, as the Internet allows rapid dispersion of a great idea. The Organisation as athlete — Unsurprisingly, since one of the authors works for Nike , they use the metaphor of an organization being like an athlete: The need to be totally committed; To constantly improve and adapt to the evolving competitive situation to win; To face harsh facts and hence the need sometimes to change tack ; To keep pushing even through failure, even when you want to give up ; To never stop learning; To accept criticism; To scrutinise and improve every detail of the process as small incremental improvements across a wide number of parameters means the difference between winning and losing.

In high performing teams, speed and quality of feedback is critical to adapting quickly. They also push their athletes to perform beyond their own belief. Get going — then get better.

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Everyone in the organisation at all levels needs to be focused on constantly trying to improve delivery. Prototyping — We learn more from a working prototype than we ever do from sketches. Face Book prototype everything e.

Velocity – The seven new new laws for a world gone digital

Timeline — as one needs to see how it works in real life — operated by actual users. This then leads to a continual line of incremental improvements that can only be discovered through usage. They stripped back all the superfluous features to help make it faster and simpler for its users.


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Find a better way — Do not just copy what others have done. Merely jumping onto a bandwagon is often no longer the right thing to do as the environment is evolving so fast. Make meaningful connections. The changing role of communications — The role of communications especially on line is changing from persuasion to being of service.

Interview with Salt at MARA 2012

Instead of just interrupting people brands need to make meaningful connections. The stronger the service, the better the connection. Advertising is not always the answer — Instead of running a campaign to tell people to put their rubbish in bins, would it not be better just to install more bins? Digital allows for more tailored messages and services that benefit more specific groups. With an exclusive introduction by Sir Richard BransonHow can you win when the only certainty is change?

Highly accessible, lively, and inspiring, "Velocity" draws upon the authors' unique perspectives and experiences to present seven timeless new laws for businesses and individuals in a world that is dominated by rapid change and digital technology. Written as a fascinating and enjoyable conversation between the authors--Stefan Olander, vice president of digital sport at Nike and Ajaz Ahmed, founder and chairman at AKQA--"Velocity"'s up-to-date examples illustrate key lessons, together with insights, ideas, and inspiration that individuals and businesses should adopt to thrive.

Fast paced, useful, provocative, and highly motivating, "Velocity" will arm you with actionable ideas to define your future. Highly accessible, lively and inspiring, Velocity draws upon the authors ; unique perspectives and experiences to present seven timeless new laws for businesses and individuals in a world that is dominated by rapid change and digital technology.

Written as a fascinating and enjoyable conversation between the authors -- Stefan Olander, Vice President of Digital Sport from Nike and Ajaz Ahmed founder and Chairman AKQA -- Velocity 's up-to-date examples illustrate key lessons, together with insights, ideas and inspiration that individuals and businesses should adopt to thrive. Velocity shares the vision and values required to succeed with the untold backstories to influential and iconic innovation.

Fast paced, useful, provocative and highly motivating, Velocity will arm you with actionable ideas to define your future. Velocity is about optimism a positive force that gives you the mindset and tools to create a better future. Today, good things don't come to those who wait.

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But to those who move. This is Velocity. Enjoy the ride. Book jacket.


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Whatever you do and wherever you are, Velocity is coming to get you. Don't hesitate and get taken by surprise. Evolve now, rise to the challenge and create a better, smarter and more inspiring future. Digital technology is changing the way we do business in every way imaginable and if there is anything worth knowing about how to use it to innovate and grow, Stefan Olander and Ajaz Ahmed know it.