Strategy involves change, and change is difficult as human tendency is to resist it.
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No matter how inspiring the vision, how fantastic the product, or how innovative the technology, it will come up against hurdles. Only solid execution will put an organisation on the competitive map. Good strategy implementation is about effective leadership. Effective leadership is not only about setting direction but also creating a working environment that both enables and supports strategy implementation.
Brand aid : taking control of your reputation -- before everyone else does (book)
Read this book in the Business Studio. Author: Peter Mills A good business strategy is a great start; however, many organisations are not able to deliver on their intent. View our comments policy.
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RAZON Y PALABRA
Brand Aid uses examples from our everyday lives to help you to quickly develop a solid foundation of fundamentals that you can immediately apply to your personal and professional brand. It strikes the perfect balance between practical advise and knowledge that will allow you to adapt and evolve your brand for the rest of your life. A powerful must-read for anyone anywhere. If you think personal branding is the social media equivalent of bragging, get over it.
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Description du produit
Commentaires client les plus utiles sur Amazon. Other reviews are spot on about the value of Brand Aid. Larry and Patrick deliver a fantastic, enjoyable read that provides many helpful ways to manage both your personal and professional brand. By weaving in stories from the experiences in his own home Larry also enlightens the reader on ways to help your children manage their personal brands. I plan to make this required reading for my children so they understand social media, their social circles, and how to manage their personal brands.
Many pages of Brand Aid provide practical guidance and I have earmarked them for reference as I manage my personal, business and the children's brands.
I highly recommend Brand Aid. Reading this book made me think of all the times that I experienced branding unconsciously and has challenged me to make it a life strategy.
Brand Aid: Taking Control of Your Reputation--Before Everyone Else Does
This book does an excellent job. It shows you how your reputation translates into a personal brand. I love the fact that it teaches you the importance of managing your brand both online and off Larry and Pat do a great job infusing personal stories to make it a fun, easy read. Thanks guys for writing this book.